Direct mail remains one of the most profitable and measurable marketing strategies in Canada, delivering higher response rates and stronger returns on investment (ROI) than digital ads. Unlike online marketing, which is often ignored or blocked, direct mail delivers tangible, high-engagement advertising that stays in households and influences purchasing decisions.
At Flyer Canada, we specialize in data-driven direct mail campaigns that ensure higher ROI, increased customer acquisition, and sustained brand awareness. This guide outlines how to measure, calculate, and improve your direct mail ROI.
Direct mail ROI is calculated by comparing the total cost of a campaign with the revenue it generates. When executed strategically, direct mail consistently outperforms digital marketing in response rates, conversion rates, and overall revenue generation.
92% of Canadians read the direct mail they receive.
88% visit a store or website after receiving direct mail.
51% purchase in-store or online after receiving mail.
Direct mail achieves a 9% response rate for house lists and 5% for prospect lists—far exceeding digital ad performance.
A Vancouver home services company ran a 25,000-flyer campaign with Flyer Canada. Here’s the financial breakdown:
Total Flyers Mailed: 25,000
Conversion Rate: 4.4%
25,000 x 4.4% = 1,100 potential customers
Close Rate: 30%
1,100 leads x 30% = 330 paying customers
Average Customer Spend: $800
330 customers x $800 per sale = $264,000 total revenue
ROI Calculation:
($264,000 revenue - $9,000 campaign cost) / $9,000 = 2,840% ROI
This high ROI demonstrates how direct mail campaigns provide long-term value and customer retention beyond a single sale.
To fully understand your direct mail success, track these key metrics:
Formula: (Total Responses ÷ Total Mail Sent) x 100
Example: If 500 people respond to 10,000 mailers, the response rate is 5%.
Formula: (Total Sales ÷ Total Responses) x 100
Example: If 150 of the 500 respondents make a purchase, the conversion rate is 30%.
Formula: (Total Sales ÷ Leads Generated) x 100
This metric helps assess the effectiveness of your sales process post-mailing.
Formula: ((Ending Customers - New Customers) ÷ Starting Customers) x 100
This determines how well your campaign contributes to long-term brand loyalty.
Formula: (Revenue - Campaign Cost) ÷ Campaign Cost x 100
This final metric provides a clear indicator of whether your campaign was profitable.
Canada Post offers three key direct mail solutions that allow businesses to optimize targeting and increase ROI:
✔ Targets specific neighborhoods, cities, or provinces.
✔ Maximizes brand awareness and customer acquisition.
✔ Example: A restaurant announcing a grand opening.
🔹 Best For: Restaurants, real estate, local services, retailers.
✔ Pinpoints specific postal codes matching ideal customer profiles.
✔ Suppresses existing customers to focus on new prospects.
✔ Example: A home improvement company targeting high-income homeowners.
🔹 Best For: Home services, automotive businesses, professional services.
✔ Custom messages tailored to specific customers or prospects.
✔ Strengthens customer loyalty and lifetime value.
✔ Example: A bank sending exclusive mortgage offers to top-tier clients.
🔹 Best For: Financial institutions, subscription services, loyalty programs.
Flyer Canada offers both delivery-only and full-package pricing (including design, print, and delivery):
| Flyer Quantity | Delivery Pricing | Package Pricing (Print & Delivery) |
|---|---|---|
| 1,000 | $1,334 | $1,505 |
| 2,500 | $1,753 | $1,998 |
| 5,000 | $2,033 | $2,498 |
| 10,000 | $3,220 | $3,998 |
| 15,000 | $4,720 | $5,994 |
| 20,000 | $6,311 | $8,012 |
| 25,000 | $7,061 | $8,976 |
| 30,000 | $8,473 | $10,779 |
| 40,000 | $11,298 | $14,367 |
| 50,000 | $14,122 | $17,999 |
| 60,000 | $16,946 | $21,676 |
| 70,000 | $19,771 | $25,400 |
| 80,000 | $20,829 | $26,550 |
| 90,000 | $22,936 | $29,286 |
| 100,000 | $26,496 | $29,988 |
Why Invest in Direct Mail? ✔ Consistently Higher Response Rates than digital channels.
✔ Better Customer Retention—physical mail leaves a lasting impression.
✔ Lower Competition—mailboxes are less crowded than online ad spaces.
✔ Personalized and Targeted Marketing increases engagement and conversion.
Strong Headline: Clear, benefit-driven offers.
Compelling CTA:
📞 Call Now: 437-524-5287
🛒 Order Now: flyercanada.ca/store
📩 Claim Offer via QR Code
Use demographic segmentation for higher response rates.
Eliminate low-response routes to optimize ROI.
Unique coupon codes, QR codes, and phone tracking for accurate attribution.
Dedicated landing pages to measure web traffic from direct mail.
✔ Direct Mail Achieves Higher Conversions (4.4% vs. 0.12% for digital ads).
✔ Builds Trust & Credibility—92% of Canadians engage with mail.
✔ Drives Measurable Revenue Growth with 10X to 25X ROI potential.
✔ Scalable from 1,000 to 100,000 flyers with proven results.
📞 Call Now: 437-524-5287
🛒 Order Now: flyercanada.ca/store
📩 Request a Quote: flyercanada.ca/contact